While many critics have lambasted this as a step backwards, it’s exactly what Bond fans have been hoping for.Īfter an action-packed pre-title sequence and an average theme song, Bond meets with the classic MI6 staff - M, Moneypenny and Q - before setting off for his next exotic destination.įrom Mexico to London, Rome, Austria and Morocco, Bond is constantly on the move.
#Spectre film cover movie
SPECTRE marks the first Craig-era adventure to utilize the classic Bond movie formula. Still, for those who grew up with 007, SPECTRE is sure to evoke a sense of childhood wonder and glee … even if it doesn’t feel like one of Bond’s best missions. Bond’s romantic relationships feel forced, extraneous subplots run wild and the film’s action sequences rarely succeed in building tension. The villain’s character is tragically underused, and his personal connection to 007 ruins his credibility. SPECTRE is also an uneven movie with many flaws. It’s chock-full of exciting action, beautiful women, exotic locations, tongue-in-cheek humor, references to previous movies and a memorable villain. On first viewing, SPECTRE succeeds as a classic Bondian thriller. Iconic villains are assumed, secret lairs are expected and everyone wonders if they will see a certain fluffy white kitty. In the case of SPECTRE, the title alone succeeds in creating an instant state of nostalgia. Independent films will not normally have merchandise or television adverts to promote the film, these films will rely more heavily on word of mouth and social media.For Bond fans, it’s always difficult to separate our excitement for the latest movie from the quality of the film itself. Like studio films, most independent films will have official websites, press releases, trailers and teasers. Prizes from film festivals help attract potential audiences and can increase the amount of cross-platform media coverage a film can achieve. Independent films rely heavily on critic reviews in newspapers, magazines or online publications that specialise in independent film. Social media buzz reflects this word of mouth and most promotion will use a specific hashtag for marketing campaigns. This makes the film more attractive to potential viewers who might feel they will be missing out, if they don’t watch it. This cross-platform marketing can be driven by word of mouth as more and more people talk about it. Accessories like Spectre wallets and notebooks, collector's items like Spectre jewellery and promotional artwork. The use of merchandise and official products to promote the film.Actors on talk shows to promote the film, for example the Spectre stars on The Graham Norton Show.Press releases announcing the production of the film, and then the film release.Adverts or interviews with the stars of the film in the print media (newspapers and magazines), including feature articles about the film, along with posters and billboards advertising the film.A viral campaign, using teasers and trailers on YouTube with associated hashtags (#spectre) as well as mobile games and apps like James Bond 007: World of Espionage.An official website for the film, produced by Sony Pictures.
The James Bond film Spectre used a marketing method which included:
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Studio films are 'hyped' up by the companies that produce them.Ĭross-platform strategies are used to appeal to a full range of potential audiences. Film posters use different strategies to market a film to a target audience
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